Joey McKitterick
Director
Joey grew up in Brookwood basketball, the community program where he first played and later moved into coaching at the invitation of his former coaches. In 2002, he co-founded Brookwood Elite and helped grow it into one of Montreal's recognized development pathways.
At Brookwood Elite, Joey has spent years evaluating how players move from grassroots basketball into college and professional opportunities. He understands exposure, recruitment, eligibility, program fit, and the habits that determine whether a player is ready for the next level. Joey also led Team Canada at an international development showcase, giving him another view of how top prospects are evaluated against elite competition.
That experience now shapes how Joey represents players. He brings a coach's eye to development and a working knowledge of the business around the game, helping athletes and families weigh each opportunity with the player first.